Methodology
Version 1.1.0, updated 2026-07-08. Every score on this site can be recomputed from the published data and the rules on this page. The scoring engine and data are open; each clinic page lists its sources and check dates.
About the Data
All data is independently collected from public sources and may contain errors — report a correction. This rating is not medical advice, and ranking positions are not for sale.
What We Measure — and What We Don't
We score publicly verifiable factors: how transparent a clinic is about its team, services, and prices; what public review signals look like; which infrastructure and services are documented; how reachable the clinic is for English-speaking patients; and how visible it is in search and AI assistants.
We do not measure clinical quality. This index is not a medical recommendation, and a high score does not mean a clinic is "the best" or that treatment there is right for you. Always consult a qualified professional about medical decisions.
The Formula
Each clinic is scored in six categories. Within a category, criteria have fixed point values (tables below). A clinic's score in any rating profile is:
profile score = 100 × Σ(category% × weight) / Σ(weights) + red-flag penalty clamped to 0…100, where category% = earned points / category maximum
Category weights are relative; scores are normalized to a 100-point scale. The default "Overall Transparency & Trust" profile uses the methodology's own category maxima (Information Transparency 20, Price Transparency 15, Reputation & Reviews 20, Medical Infrastructure 15, Communication & Service 10, AI & Search Visibility 10) as weights.
Unknown data scores 0 points. When we cannot verify a fact, the clinic earns no points for it, and the item is listed on the clinic's page under "Data we could not verify" — explicitly not as a negative finding. Absence of evidence never earns points, and never triggers a red flag by itself.
Information Transparency — up to 20 points
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| Criterion | Points | How it is assessed |
|---|---|---|
| Has a working website | 4 | The clinic operates an official website that loads and contains current information. |
| Dentist names listed | 3 | Patients can see who will treat them: the names of practicing dentists are published. |
| Dentist specializations listed | 2 | Qualifications or specializations (e.g. prosthodontics, oral surgery) are stated for the listed dentists. |
| Real clinic photos | 2 | The website or listings show genuine photos of the premises rather than only stock imagery. |
| Service list published | 3 | A concrete list of offered treatments is published. |
| Clear contact details | 2 | Phone, email, or messenger contacts are easy to find and consistent across sources. |
| English website version | 2 | The website is available in English (relevant for Ho Chi Minh City's international patients). |
| Address and map published | 2 | A verifiable street address and map location are published. |
Price Transparency — up to 15 points
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| Criterion | Points | How it is assessed |
|---|---|---|
| Prices or price ranges published | 3 | A general price list or price ranges are publicly available. |
| Cleaning price listed | 2 | The price (or range) for dental cleaning / scaling is published. |
| Filling price listed | 2 | The price (or range) for fillings is published. |
| Crown price listed | 2 | The price (or range) for crowns is published. |
| Implant price listed | 2 | The price (or range) for dental implants is published. |
| Consultation price listed | 2 | The price of an initial consultation (or that it is free) is published. |
| X-ray / imaging price listed | 2 | The price for X-ray or other imaging is published. |
Reputation & Reviews — up to 20 points
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| Criterion | Points | How it is assessed |
|---|---|---|
| Google rating (Bayesian-adjusted) | 6 | Average Google Maps rating, adjusted for review volume before mapping to points. (threshold table below) |
| Google review volume | 3 | Number of public Google reviews. (threshold table below) |
| Review recency | 3 | How recent the latest public reviews are. (within 3 months: 3 · within year: 1.5 · older: 0 · unknown: 0) |
| Clinic responds to reviews | 2 | The clinic visibly answers public reviews, including critical ones. |
| No recurring complaints | 2 | Points are earned when public reviews show no repeated pattern of the same complaint. A verified pattern of complaints earns 0 here and may also trigger a red flag. |
| No suspicious review patterns | 2 | Points are earned when review history shows no signs of manipulation (bursts of 5-star reviews, template wording, reviewer accounts with a single review). |
| Active Facebook presence | 1 | The clinic has an identifiable Facebook page with activity or reviews. |
| TripAdvisor presence | 0.5 | The clinic is reviewed on TripAdvisor. |
| Other review platforms | 0.5 | The clinic is reviewed on other platforms (WhatClinic, Dental Departures, etc.). |
Medical Infrastructure — up to 15 points
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| Criterion | Points | How it is assessed |
|---|---|---|
| On-site X-ray | 2 | Dental X-ray equipment is documented. |
| CBCT (3D imaging) | 2 | Cone-beam CT is documented (relevant for implant planning). |
| Implantology | 2 | Dental implant treatment is offered. |
| Orthodontics | 2 | Braces / aligner treatment is offered. |
| Oral surgery | 2 | Surgical procedures (extractions, wisdom teeth, etc.) are offered. |
| Pediatric dentistry | 1.5 | Children's dentistry is offered. |
| Emergency care | 1.5 | Emergency or same-day appointments are documented. |
| Works with international patients | 2 | The clinic documents experience with foreign patients (international insurance, English paperwork, etc.). |
Communication & Service — up to 10 points
How easy it is to contact the clinic, get answers, and book - especially for non-Thai speakers.
| Criterion | Points | How it is assessed |
|---|---|---|
| WhatsApp / LINE available | 2 | The clinic can be reached via WhatsApp or LINE. |
| Response speed | 1.5 | How quickly the clinic answers inquiries, where data is available. (fast: 1.5 · moderate: 0.75 · slow: 0 · unknown: 0) |
| English spoken | 2.5 | Staff communicate in English, per the clinic's own materials or consistent review evidence. |
| Pre-visit consultation possible | 1.5 | A preliminary consultation or online inquiry with a treatment estimate is possible. |
| Clear service explanations | 1 | Services are explained in plain language (what the procedure is, what it involves). |
| Convenient opening hours | 1.5 | Open evenings and/or weekends, published clearly. |
AI & Search Visibility — up to 10 points
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Ho Chi Minh City", "English speaking dentist Ho Chi Minh City", "dental implants Ho Chi Minh City", "emergency dentist Ho Chi Minh City", "Ho Chi Minh City dental clinic for expats".
| Criterion | Points | How it is assessed |
|---|---|---|
| Mentioned for: best dentist Ho Chi Minh City | 1 | The clinic appears in AI assistant / top search answers for this query. |
| Mentioned for: English speaking dentist Ho Chi Minh City | 1 | The clinic appears in AI assistant / top search answers for this query. |
| Mentioned for: dental implants Ho Chi Minh City | 1 | The clinic appears in AI assistant / top search answers for this query. |
| Mentioned for: emergency dentist Ho Chi Minh City | 1 | The clinic appears in AI assistant / top search answers for this query. |
| Mentioned for: Ho Chi Minh City dental clinic for expats | 1 | The clinic appears in AI assistant / top search answers for this query. |
| Structured data on website | 1.5 | The website uses structured data (schema.org LocalBusiness/Dentist markup or equivalent). |
| Google indexing quality | 2 | Whether the clinic's own pages rank for its name and core services. (good: 2 · partial: 1 · poor: 0 · unknown: 0) |
| Dedicated service pages | 1.5 | Individual pages exist for key services (implants, orthodontics, etc.) rather than one generic list. |
Review Score Adjustment
Raw star ratings are misleading at low review counts, so the Google rating is adjusted with a Bayesian prior of 4 stars weighted as 25 reviews before mapping to points:
adjusted = (rating × reviews + 4 × 25) / (reviews + 25)
Adjusted rating → points
| Adjusted rating | Points |
|---|---|
| ≥ 4.7 | 6 |
| ≥ 4.5 | 5 |
| ≥ 4.3 | 4 |
| ≥ 4 | 3 |
| ≥ 3.5 | 1 |
| ≥ 0 | 0 |
Review count → points
| Reviews | Points |
|---|---|
| ≥ 500 | 3 |
| ≥ 200 | 2.5 |
| ≥ 100 | 2 |
| ≥ 50 | 1.5 |
| ≥ 20 | 1 |
| ≥ 5 | 0.5 |
| ≥ 0 | 0 |
Example: a 5.0 rating from 3 reviews adjusts to 4.11, while a 4.8 from 500 reviews adjusts to 4.76 — volume matters.
Red Flags (Penalties)
Documented problems subtract points. Each flag has a severity set by the evidence; the total penalty is capped at -20 points. Flags require public evidence (cited on the clinic page) — we never apply a flag on suspicion alone. Some flags are auto-derived from verified negatives (e.g. "no prices published" → opaque pricing, low severity).
| Flag | Low | Medium | High | What triggers it |
|---|---|---|---|---|
| Complaints about upselling / pushed treatment | -2 | -4 | -7 | Multiple independent public reviews describe pressure to accept treatment beyond what was requested. |
| Opaque or bait pricing | -2 | -4 | -6 | Public complaints about final bills materially exceeding quoted prices, or advertised prices that are not honored. |
| No dentists identified anywhere | -2 | -3 | -5 | No practicing dentist can be identified from any public source. |
| Suspicious review patterns | -3 | -5 | -8 | Review history shows signs of manipulation. |
| No verifiable address | -3 | -5 | -8 | No consistent physical address can be verified. |
| Aggressive marketing practices | -1 | -3 | -5 | Spam, fake urgency, unverifiable superlative claims, or paid placement disguised as reviews. |
| Contradictory public information | -1 | -3 | -5 | Key facts (address, hours, dentists, prices) contradict each other across the clinic's own public sources. |
| Recurring communication complaints | -1 | -3 | -5 | Repeated public complaints about unanswered messages, language barriers, or broken appointments. |
| Clinic operating licence not published | -3 | -4 | -6 | The clinic does not publish its operating licence or official registration number on its website. Verifiable licensing is a baseline transparency and patient-safety signal. |
| Dentists / their licences not listed | -3 | -4 | -6 | The clinic does not publish the dentists who work there together with their professional licence / registration numbers, so patients cannot verify who will treat them or that they are licensed. |
Rating Profiles
All profiles use the same underlying data — only the category weights, penalty multiplier, and eligibility rules differ. A clinic is excluded from a profile (shown as "not ranked") when the qualifying service is verifiably absent, or when we could not verify the data the profile depends on.
| Profile | Information Transparency | Price Transparency | Reputation & Reviews | Medical Infrastructure | Communication & Service | AI & Search Visibility | Penalty | Eligibility |
|---|---|---|---|---|---|---|---|---|
| Overall Transparency & Trust | 20 | 15 | 20 | 15 | 10 | 10 | ×1 | All clinics |
| Best for Expats | 15 | 15 | 20 | 15 | 25 | 10 | ×1 | Excluded if verified absent: Works with international patients |
| Best for Dental Implants | 10 | 20 | 20 | 30 | 10 | 10 | ×1 | Requires verified: Implantology |
| Best for Emergency Dental Care | 10 | 10 | 20 | 30 | 25 | 5 | ×1 | Requires verified: Emergency care |
| Best Price Transparency | 20 | 45 | 15 | 5 | 10 | 5 | ×1.2 | All clinics |
| Best English-speaking Clinics | 20 | 10 | 20 | 10 | 30 | 10 | ×1 | Requires verified: English spoken |
| Best for Families / Children | 15 | 10 | 25 | 25 | 20 | 5 | ×1 | Requires verified: Pediatric dentistry |
Independence Rules
- This rating is not a medical recommendation. It measures transparency and public signals, not treatment quality or outcomes.
- Ranking positions are not for sale. No clinic can pay to raise its score or position, directly or indirectly.
- Paid audits do not affect positions. We offer clinics an improvement audit; purchasing one (or declining one) has zero effect on scoring. Scores change only when the underlying public data changes.
- The rating updates when data changes. Re-checks, corrections, and methodology updates are logged in the changelog and in each clinic's change history.
- Errors are fixable by anyone. Every clinic page links to a correction form; verified corrections are applied with a public history entry.
Note on AI-visibility checks: quoted queries such as "best dentist Ho Chi Minh City" are the fixed search phrases we test — they are patients' words, not our claims about any clinic.